Mission statement

Our mission statement was created in a development process of the management with the participation of management and employees. It forms the basis for our objectives and, in addition to the strategic self-image, conveys the values of our corporate culture.

The company – tradition and vision
We are an independent family-owned company managed in the third generation and have been rooted in Wiedlisbach at the southern foot of the Jura mountains since its foundation in 1910. Our core task is the development, production and distribution of high-quality paints and coatings for building protection and industry. With passion we continue to live the vision of the founding generation: We want to recognize the needs of the market at an early stage, dare new things with courage and agility and help shape our industry at a high level.

Customers and suppliers – Source of inspiration
Our business relationships with customers and suppliers are guided by a spirit of partnership and geared towards long-term, trusting cooperation. Personal advice is at the heart of our customer relationships. We respond to needs with interest and together we find tailor-made, creative solutions. We value the knowledge and experience of our partners as a valuable asset and use it specifically to develop our market performance.

The employees – committed and competent
The skills of each individual employee form the foundation of our company. A good working atmosphere as well as an appreciative attitude towards one another create the basis for working together successfully as a team at all levels. We consider identification with the company as well as clarity and openness in mutual information to be essential. We encourage independent action and support our employees in their personal and professional development.

Market orientation – at the pulse of time
The sales activities of our comprehensive range of paints and coatings for building protection and industry are concentrated on the Swiss market and on countries where there is a demand for high-quality solutions. As a development and production company, we are committed to Switzerland as a location, actively picking up on market trends and implementing them in a customer-oriented manner. It is our goal to be one of the leading companies in the industry.

Quality and innovation – our passion
Our products and services convince through their quality - they meet the specific requirements of our customers and create sustainable added value for them. For us, remaining unique means being in motion, not resting on our laurels, but using knowledge, technological progress and synergies, and searching for new and even better solutions with creativity.

Responsibility – Today for tomorrow
Responsible action in the service of society and the environment is at the heart of our corporate strategy. We always want to be a reliable partner for our customers and suppliers and a far-sighted, attractive employer for our employees. Furthermore, it is important to us to take care of the environment. The conservation of resources and the reduction of emissions are the focus of our many measures.